SSI Launches 2022 “Find Your Team” Campaign

On International Day of University Sport, Student Sport Ireland (SSI) is pleased to launch its second annual “Find Your Team” social media campaign.

SSI developed the innovative campaign to encourage students to participate in sport and to join a sports club on their return to campus this month for the commencement of the new academic year.

The theme of “Find Your Team” and its creative development was informed and influenced by insights from current students who reported that joining a college sports club was a fantastic opportunity to make new lifelong friends, to socialise, boost fitness and was the perfect break from their studies.

The campaign incorporates a creative online platform which allows colleges and their sports clubs to create customised graphics content to increase awareness of their sport via their social media.

Students, colleges and the public can engage with the campaign on social media using the hashtag #SSIFindYourTeam.

“Find Your Team” was developed for SSI by London based sports marketing company Designroom Sport whose client list includes national, international and World sports bodies, and is supported by a Sport Ireland grant.

International Day of University Sport has been held annually on 20th September since 2016 to coincide with the beginning of the new academic year. The day, which has been officially proclaimed by the UNESCO, aims to promote, and celebrate university sports and to create link a with local communities to support sport, physical activity, and healthy living initiatives.