Student Sport Ireland’s (SSI) new dynamic and exciting marketing campaign themed “Find Your Team” was developed by SSI to increase participation in sport amongst the student population, to encourage students to get back into college sports, and to join a sports club on their return to campus this month.
Research by SSI revealed that the key factors that influenced students to play college sport and join a sports club were the opportunity to make new friends, socialise, and boost fitness levels. This insight provided the creative spark for ‘Find Your Team’; the idea that college sport is truly social, provides the opportunity to make lifelong friends, and is the perfect break from studies.
Using a creative online platform, the campaign, under the banner ‘Find Your Team’, empowers college sports clubs to develop customised digital campaigns that boosts awareness of their sport amongst the college population.
The campaign, which was funded by SSI affiliated HEIs and a Sport Ireland grant, was created and developed for SSI by London-based sports marketing company Designroom Sport.